GRAPHIC DESIGN ESSENTIALS: TYPOGRAPHY

WORKSHOP DISCRIPTION

Graphic Design Foundation: Typography

(Duration 2:30 hours )

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Workshop overview

What is typography and why typography matters ?

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The workshop takes you through the basics and need-to-know skills to create design works.

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This includes learning history of typography, anatomy, usage of typography, the theory of

typographic relativity and more.

You will also receive hands-on exercise on the language of

typography, what is the relationship between paper and type, readability and legibility of

type design, etc.

Participants will deepen their understanding of typographic tone, what sounds look like, and

the relationship between visual and verbal language.

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The workshop targets students, designers and creative practitioners interested in learning

more about typography.

Workshop plan (confidential)

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Workshop divided into two parts and five sections:

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First part is theoretical understanding

Second part is practical understanding

First Section: Introduction (definition and understanding)

• What is typography

• Why good typography matters

• The theory of typographic relativity

• The power of type

Second Section: The Language of Type (Typographic Differentiation and terminologies)

• Letterform: technical terminology

•. Type classification

( Examples. Humanist, Old face, Script, Transitional, Modern, Slab Serif, Sans Serif and more)

• Typefaces vs. Fonts

•. Using typeface

• Choice of typeface

( type families: widths, weights and slopes)

• The visual tone of typography

• Display type vs. Text type

Third Section: Spacing and Alignment

• Kerning

• Leading and tracking

• Exploring variation in type alignment

• Hyphenation and justification

Forth Section: Readability and Legibility

• How legibility and readability differ

• Typefaces in a comparison of letterform combination

• Typefaces in a comparison of letterform readability

• Designing readable text

• Examining factors affecting legibility

• Typographic abominations

Fifth Section: : Print and Screen

• Relationship between paper and type

• Typographic binding and reading

•. Colour of type on screen

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Second part is practical understanding

The participant will get a variation of practical exercise in order to understand the function of typography.

Throughout the presentation I will be demonstrating some examples of

readability, comparisons between different typefaces, different paper stock to compare the relationship between paper and type and more.

Also, the participants will design a typographic poster, quote, etc. (depending on their choice of “ tone of voice” ) while considering the elements demonstrated in the presentation.

There will be considerable time spent on hands-on, paper cutter and scissor

work. This will help participants to deepen their understanding of typographic tone, what

sounds look like, and the relationship between visual and verbal language.